De Pere, WI, Cleaning Systems, Inc., manufacturer of Lustra™ Professional Car Care Products, unveiled its exciting new product LustraShield™, a total surface gloss at the recent NACS show in Las Vegas. This innovative product produces a glossy finish on the vehicle’s surface, while adding profits to the operators’ bottom line.
Lustra™’s Advanced Brightening Polymers (ABP) utilizes a new technology that not only helps reflect "white light", but also bonds to the vehicle’s surface to provide a protective barrier, producing a smooth surface that increases the vehicle’s gloss. Regular use of LustraShield™’s Total Surface Gloss truly works to Bring Back that Showroom Shine.
Consumer demand for this new service creates additional revenue, while building a repeat customer base. Jim Thomes, Lustra™ VP Sales & Marketing, says "LustraShield™ will "wow" the car wash customers when rinse water virtually explodes off their vehicle’s surface and they will become repeat customers when they see that same beading effect at the next sign of rain. LustraShield™ has the supporting point of purchase materials to advertise the benefits of this process to the wash customers. "
