De Pere, WI: Cleaning Systems, Inc and its Lustra TM division have launched an on-line video newsletter aimed at carwash operators. The fast paced format called Beyond the Shine includes useful information to help operators in their day to day business along with tips and industry news. This fall edition features an introduction to the newsletter by CSI President and CEO, Dave Krause. Articles include, marketing ideas in a challenging business climate, the
Grace for Vets program, carwash seasonal maintenance and clips of funny carwash scenes.
“It is our hope that this will provide operators another outlet for ideas and helpful information in an entertaining format,” said Mark Brock, director of marketing for CSI. “We are drawing upon our network’s vast experience in the industry for content, yet we look forward to feedback from users to improve the newsletters relevancy and usefulness.”
The link to the Beyond the Shine newsletter will initially be sent to operators via email. Viewers will be given the opportunity to subscribe to the quarterly, provide feedback, suggest future topics and link to the Lustra website. Others can access the site through the following link: http://www.lustrabear.com/bts/view.aspx?id=2
About Cleaning Systems, Inc:
Founded in 1976, Cleaning Systems, Inc. is an ISO 9001-2008 and ISO 14001-2004 registered manufacturer of premier cleaning and protection products for the transportation industry. CSI’s Lustra TM Professional Car Care Products are environmentally friendly and designed to deliver a superior car wash experience, whereas, the DynaEdge TM product line provides the same quality of performance to commercial vehicles and industry applications. Visit www.CleaningSystemsInc.com for more information. |
