The Ultraflex product line continues to gain market share and now represents over 60% of the total Lustra sales. As operator’s buying patterns are changing, we are increasingly asked about our strategy for the conventional product line. This topic was discussed at our recent Power Session and we felt it important to communicate this message to our entire distributor group.
Lustra will . . .
- Continue to produce the current conventional products
- Continue to review its conventional product depth and breadth and reduce based only upon market demand.
- Based on current trends, continue to focus significant resources in the Ultraflex development area and most if not all-new product introductions will be in the Ultraflex line.
- Produce and provide high quality products to those customers that require drum products
Consistent with our position to review our sku’s for the conventional products, we have recently completed an evaluation based on 2012 sales and as a result of that review, the following sku’s will be phased out in the near future. Only the package sizes listed are being eliminated and the products will still be available in another package size.
|0607-05||Launch – 5 Gal.|
|0610-05||RipTide – 5 Gal.|
|0803-05||White Line Plus – 5 Gal.|
|0804-05||White Line Plus – Green – 5 Gal.|
|0804-55||White Line Plus – Green – 55 Gal.|
|1206-05||One Step Plus – 5 Gal.|
|1220-05||Advantage – 5 Gal.|
|1233-05||Performix EC – 5 Gal.|
|1205-05||The One Step NC2 – 5 Gal.|
|1230-05||Performix – 5 Gal.|
|1238-05||TheOption – 5 Gal.|
|1243-05||TheOption EC – 5 Gal.|
|1245-05||Horizon – 5 Gal.|
|1250-05||Ultra Formula 101 – 5 Gal.|
|1250-30||Ultra Formula 101 – 30 Gal.|
|1255-05||WipeOut Base – 5 Gal.|
|1256-05||WipeOut Boost – 5 Gal.|
|1342-55||Spec. Clear Coat Sealant Piña Colada – 55 Gal.|
|1343-55||Spec. Clear Coat Sealant Sealant Fresh Berry – 55 Gal.|
|1300-05||Spec. Low Pressure Presoak – 5 Gal.|
|1401-05||Foam-N-Kleen – 5 Gal.|
|1702-01||Spray-N-Shine – 1 Gal.|
|1705-01||Tire Jelly – 1 Gal.|
|1720-01||ProSheen – 1 Gal.|
|1803-05||Low pH Sensation – 5 Gal.|
|1806-05||SuperSlick – 5 Gal.|
|1905-05||LiftOff Wheel Cleaner – 5 Gal.|
|2402-30||ProShield – 30 Gal.|
|2450-05||Foamy Seal-N-Shine – 5 Gal.|
|2450-30||Foamy Seal-N-Shine – 30 Gal.|
|2603-01||Vision – 1 Gal.|
|2603-05||Vision – 5 Gal.|
|2752-05||Spec. Reclaim Tire & Wheel – 5 Gal.|
The demand for the following products has diminished significantly and these items are being eliminated entirely.
|0360-05||Reclaim Pit Freshener – 5 Gal.|
|0603-30||The Answer EC – 30 Gal.|
|0603-55||The Answer EC – 55 Gal.|
|1350-05||Spec. Foaming Polish – Blue Grape – 5 Gal.|
|1351-05||Spec. Foaming Polish – Red Grape – 5 Gal.|
|1352-05||Spec. Foaming Polish – Yellow Grape – 5 Gal.|
|3002-3019||All Pure Scents|
In addition, item 0804-30, White Line Plus Green, has now been designated as a special order product. The items listed above have been removed from the DOC Program for on-line ordering, but some inventory may be available for a limited time. If you still have a current request for one of these sku’s, please contact customer service regarding availability.
Our goal is to maximize our resources and productivity to avoid duplication in product offerings as much as possible. This not only allows us to better manage our inventory, but in the process, also helps you maintain a manageable number of sku’s in your inventory. By focusing on manufacturing and stocking the optimum sku’s, orders will continue to ship on a timely basis.
For assistance in recommending alternative products, please contact your Lustra sales manager.