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CSI® Surpasses Social Media Milestone

Cleaning Systems, Inc. (CSI) of De Pere, Wisconsin has announced that their Lustra® Professional Car Care Products Facebook brand page has surpassed 100,000 fans in just over ten months.

The CSI® Lustra® Facebook page ( is designed as a car enthusiast page on the premise that “Behind every great shiny vehicle is a little bit of Lustra®”.  The purpose of the brand page is two-fold.  First, it is intended to encourage Lustra® Professional Car Care Products brand recognition among a national audience, with every post being branded with a Lustra® logo, as well as the Lustra® website URL, in both a graphic and active link.  Second, the page represents a content resource for CSI® distributors and car wash customers around the globe.  Distributors and customers are actively encouraged to “share” the Lustra® page content on their own corporate Facebook pages as a means of providing those customers and distributors with quality daily social media content, while simultaneously further supporting the primary goal of promotion of the Lustra® brand in markets around the world.

Mercedes Mannino, CSI’s Director of Marketing, was quoted as saying “Growth of the Lustra® Facebook page has been something of a phenomenon.  On July 1st, 2015, the page had 36 fans.  Through high quality content creation and quality page promotion, to have grown to over 100,000 fans in just 10 months is all but unheard of among business social media pages.  While we have paid to advertise the page, our average “cost per like” for the page is just 6 cents/like.  Given that the national cost per Facebook page like average is 76 cents, with the automotive/car care category averaging a $1.13 cost/like, to have achieved such highly cost efficient growth at 6 cents per like is a remarkable success.  Further, we’ve received consistently positive feedback from distributors and customers about access to Lustra® daily content for their own business pages.  It truly has been a win-win.  As a company, we’ve successfully grown our page in support of our own brand, and we’ve been able to simultaneously successfully support our distributors and customers in the social media arena as well.  I consider that two-fold success to be a great example of ‘social media magic’ in action, and a testament to what can happen with a brand page when a company commits to a high level of social media creativity and social content quality.”

Cleaning Systems, Inc. is a leading manufacturer of cleaning and protection chemical products, as well as chemical application technology, for the transportation industry globally.  Founded in 1976, Cleaning Systems, Inc. is based in De Pere, Wisconsin, and is an ISO 9001-2008 and ISO 14001-2004 registered company, whose products are known for high quality, value, effectiveness, environmental sustainability, as well as cutting edge, industry leading technology.  CSI’s product lines include Lustra®, servicing the professional car wash industry, including Ultraflex® ultra concentrated technology, as well as a full line of commercial transportation cleaning products, and an array of chemical application technology solutions.